In business and in life we often hear people ask…who is your perfect or ideal customer?

Or even what are the attributes of the perfect or ideal spouse or mate?

While many wrongfully discount these questions…the smart cookies are using the answers as feedback to examine existing client or personal relationships and expose what I like to call the perfection gap.

Once the perfection gap is brought out into the sunlight…you are now in an excellent position to think clearly about what stays, what goes and what needs your time and attention.

Let’s now piggyback this idea and focus the conversation on you…your goals, your reputation and your results.

If the goal is peak performance, maximum achievement, self-mastery, or even to become the greatest of all time (GOAT)…the Perfect Competitor Strategy is all you need to get the job done.

The perfect competitor strategy is based on the theory that world-class performances will only be achieved by rising to the mental demands and physical rigors that are brought about by world-class competition.

In other words, to be the best…you must compete against and beat the best.

So…who or what is the perfect competitor?

What are the attributes of the perfect competitor…the ones that drive you to dig deep in order to climb high?

The perfect competitor operates from a position of high integrity.

They do the right things, the right way and never succumb to lying, cheating or unsportsmanlike conduct.

As a result…they have turned trust, loyalty and integrity into a massive competitive advantage.

If you have any intention of competing against them…your standards must be high and your behavior must be impeccable.

The perfect competitor has a demonstrated track record of superior results which in turn provides them with superior levels of credibility.

Those elevated levels of credibility work to intimidate weaker competition who wind up choking, flinching and second guessing themselves …which in turn leads to unforced errors in execution.

The perfect competitor is a well-prepared, highly competent, supremely confident professional who is always on-time, prepared and plays to win.

When will your finest hour come, and how will it arrive?

Do you really think it will materialize without a competitive challenge, without your perseverance being tested, without you being pushed to your limits, tormented, and put through your own personal hell?

In short, for you to unleash your greatness…you must seek out and rise to the great competitive challenges that are thrust upon you.

While beating inferior competition may give you a temporary feeling of superiority, it’s a losing strategy…as you handicap your growth and relegate yourself to a life of mediocrity.

Once again, to be the best…you must compete against and beat the best.

There is no purer form of success, no more exact and demanding test of what you’re capable of, than to compete at the highest level and emerge victorious.

The perfect competitor takes great pride in what they do…they will not go down easily…so expect a fight…and be prepared to bring everything you’ve got and stoke pile some reserves.

The perfect competitor is mentally tough as over the years…they have trained themselves to develop an indomitable spirit…the type of spirit that is incapable of being overcome, subdued, or vanquished by lesser competition.

Psychologically, the perfect competitors role is to challenge you, to test your limits, to determine how badly you want it, to push you further than you ever have gone before…and ultimately to get you to raise your game to the highest level or perish.

In addition, the perfect competitors role is also to keep you on your toes and far outside your comfort zone, to see how much suffering you can handle, to determine how much inconvenience you can tolerate, and how much heart, will and character you really have.

From the playing field to the boardroom….the same rule applies.

If you’re ever going to find your greatness…you must come to the belief that for you to be the best, you must compete against and beat the best.

It’s by rising to meet the mental demands and physical rigors that ONLY the perfect competitor can offer that you provide yourself with undeniable proof that you have what it takes to be one of the great ones of your generation.

In a very real sense, seeking out tough and demanding competitive challenges is the greatest thing you can do for yourself…because it’s the one sure way to unleash your greatness.

That’s why you’re going to love the 100 Day Challenge.

Look…there’s no point in pretending that deploying the perfect competitor strategy is anything less than the savviest move you can make in your life.

The 100 Day Challenge is a NO B.S. HIGH PERFORMANCE CHALLENGE built with the perfect competitor strategy in mind — it’s a proven execution model that drives you to get more accomplished in 100 days than most people and organizations do over the course of ten years.

Like any world-class competition…the 100 Day Challenge contains the critical elements necessary for the unleashing of your greatness…they include:

Rules, performance standards, best practices, accountability, a scoreboard, fans, a finish line, intense competition and most of all fun.

In the end…any negative assumption you may have about the perfect competitor strategy stands at odds with the most fundamental premise of success…

To be the best…you must compete against and beat the best!

The 100 Day Challenge is a rapid execution system used by more than 675,000 high-achievers to achieve life-changing results in 100 days. Don’t do it unless you want spectacular results.

The strategies you’ll learn in the 100 Day Challenge have elected a president, grown non-profit causes, won gold medals and fueled movements. Now it’s your turn to win bigger faster!