Don't Quit or Cower...Endure and Conquer

“It's never too late to be who you might have been.”

This message checks three important boxes.

It is…

• Relevant

• Actionable

• Inspiring

Let’s get to it.

When it comes to your goals…

You have two choices.

Quit or Conquer.

It’s as simple as that.

And if you have no intention of quitting…

You must learn how to forcefully and effectively conquer resistance, fear, obstacles and setbacks.

Which means you must learn how to enforce your will over anything that stands between you and the finish line.


The education and enforcement of the will is one of life’s greatest responsibilities.

It is one the earliest lessons which ought to be learned…and it is probably the last lesson which we learn thoroughly.

Willpower is a superpower…

It’s an undeniable declaration that you are going to succeed…

It is the ability to give yourself a command and then to enforce that command.

There is no command as great, nor any words as powerful as the words “I WILL.”

There is strength, conviction, depth, solidarity, decision, focus, confidence, and sheer determination in the loud, ringing tone which punctuates their delivery.

The words “I WILL” send a message to your mind that you’re in it to win it…that you will not be denied victory.

It’s so much more than two words at the beginning of an affirmation…

It’s a message of endurance, of triumph over adversity, of victory in the face of great resistance, of the strength, will, and personal constitution to persevere until the end.

I will change my life.

I will lose this weight and get in excellent physical shape.

I will be financially independent and debt-free.

I will set the right example and raise excellent kids.

I will get through this better, stronger and smarter.

I will not allow my freedoms to be taken away.

I will not be defined by this.

I will turn this around.

I will succeed.

“There is no command as great, nor any words as powerful as the words “I WILL.””

In the absence of willpower…

Without the ongoing and powerful enforcement of your will…

The most complete collection of talents, the best education money can buy and the most honorable intentions in the world are wholly worthless.

Most people fail to achieve their goals not because of a lack of desire, but because of a lack of will…

That’s why you must learn to enforce your will and put one determined foot in front of the other until victory is secured.


What is it that compels people to quit on their dreams, to avoid conflict, surrender to the slightest resistance, suck their thumbs, and look for someone or something to blame rather than enforce their will?

For the vast majority of people…it is the result of mental weakness and character deficiencies.

Giving up on your goals because of one setback, one measly obstacle or rejection is like slashing your other three tires because you got one flat.

The desire for safety…the inclination to play it safe, to remain in the comfort zone and even quit at the first sign of trouble…is a telltale sign of mental weakness…a gross, ugly character flaw.

The truth is…

It is irresponsible to take on a big challenge without the will, heart, and mindset to win it, as nothing can withstand the power of an indomitable spirit.

You are given certain tests and temptations, hoops to jump through, bars to jump over and obstacles to bulldoze through to demonstrate how badly you want it.

You’ll never know the full measure of your potential until you are tested…and you can never be sure whether you’ll step up or falter in any given situation.

Passing the tests presented by a challenging goal and enforcing your will over every obstacle proves that you are tougher, more resilient, and far more capable than you ever imagined.

Every great achievement and comeback in history has been the result of the choices, the determinations, and the creations of the human will.

That’s why you must always remember that when it comes to your goals and everything your heart desires…

You only have two options.

Quit or Conquer.

Learning to enforce your will and conquer your way to success is always the wisest choice.

The 100 Day Challenge is a rapid execution system used by more than 675,000 high-achievers to achieve life-changing results in 100 days. Don’t do it unless you want spectacular results.

The strategies you’ll learn in the 100 Day Challenge have elected a president, grown non-profit causes, won gold medals and fueled movements. Now it’s your turn to win bigger faster!