Develop a Reputation For Going Above and Beyond.

"Superior performance is not, never has been, nor will it ever be the by-product of ordinary efforts!"

— Gary Ryan Blair

What you are about to learn is the simplest, easiest, most direct route to engender trust, respect, loyalty and reciprocity.

It’s the key to fast tracking your goals, and the silver bullet for decreasing the amount of time it takes to get skinny, happy, rich and famous.

Say hello to the Principle of Least Time.

The Principle of Least Time or Fermat’s Principle is named after French mathematician Pierre de Fermat.

While studying optics in 1632…he discovered that the path taken between two points by a ray of light is the path that can be traversed in the least time.

In other words, he’s the guy who figured out that the shortest distance between point A and point B is a straight line.

In this post, I’ll explain how to put the Principle of Least Time to good work so that you can shorten the distance between where you are and where you want to be.


So what is the secret sauce to achieving ANY outcome in the least amount of time?

What is the one thing you can do with 100% certainty to persuade people that you are the one for the job…the one thing you can do to earn someone’s vote…the one thing you can do to seize every opportunity…and the one thing you can do to run circles around your competition?

The answer is as simple as it is profound. OVERDELIVER.

I told you it was simple…now allow me to explain why it’s profound.

To tolerate means to allow the existence, occurrence, or practice of something that you do not necessarily like or agree with…without interference.

In other words…


Now, you can strongly disagree with the points that I’m about to share, but I assure you… resistance will prove futile.

The truth is…we live in a culture of abuse, and too many of us are unwilling to accept that reality, and even more are unwilling to raise their standards, to do anything about it, and to put an end to it.

We abuse ourselves, we abuse each other, we abuse time, we abuse our talents, we abuse high standards, we abuse language, we abuse laws, we abuse the truth, and we far too often abuse common sense.

Allow me to explain…

If you tolerate mediocrity, then you’ve surrendered any hope of excellence.

If you tolerate excuses, then you’ve allowed behavioral rot to infiltrate your mind and environment.

If you tolerate missed deadlines, then you’ll always under-perform and never live up to your potential.

If you tolerate procrastination, you will find it becoming a self-defeating habit which weakens you psychologically.

It you tolerate low quality, there’s no reason for anyone to want to do business with you.

If you tolerate bullying, then you have given the bully the green light to continue.

"The distance between those who achieve their goals consistently and those who spend their lives and careers merely following has everything to do with one’s ability to go the extra mile."

5280 is the number of feet in a mile. It’s everything you do after that point that separates you from the heard, that makes you irresistible and that ultimately persuades people to want to help you achieve your goals.

Overdelivering by going the extra mile…by going beyond that 5280 foot mark means doing everything humanly possible to surpass expectations and ensure success for your customer.

It’s a firm commitment to blowing people’s minds, and a willingness to go above and beyond the call of duty.

You either get the importance of this, or you do not.

Every step beyond 5280 feet sends an unforgettable and undeniable message that you mean business…that the person you are serving matters, that their happiness and satisfaction is a high priority and that you take enormous pride in what you do.

Delivering only what your customer expects will give you job security (maybe), but it won’t make you stand out. And if you don’t stand out, you won’t get promoted, you won’t get the referral, you won’t get the repeat business, and you won’t get the lifetime loyalty, devotion and reverence you’re after.

In short, you won’t be able to persuade your way to success.

Sadly, far too many people spend their lives scheming, looking to do as little as possible, the bare minimum to get by…and then they have the audacity to expect superior rewards for inferior performance.

The masses are always foolishly on the lookout for a new gimmick, a shiny new performance hack, a shortcut…but the truth is…the quickest way to advance your career, to earn trust, to persuade people to buy from you and to be first in line for new opportunity is by overdelivering…by developing the habit of going the extra mile.

Search wherever you will for a single sound argument against the principle of over-delivering, and you will not find it…nor will you find a single instance of enduring success which was not attained in large part by its application.

The distance between those who achieve their goals consistently, those who climb the ladder of success rapidly, and those who spend their lives and careers merely following others and eating their dust has everything to do with one’s willingness and ability to over-deliver by going the extra mile.

You can start right now, where you are, and apply the habit of going the extra mile by rendering more and better service, increasing your value, accelerating your performance, anticipating future needs, and by focusing on delivering greater simplicity, convenience and freedom for your customer.

I use the word customer, but that also includes anyone who is the beneficiary of your work to include your boss, colleague, constituent, patient, parent, and even your child.

Life is a lot easier when you view each relationship as having unique wants and needs which you can over-deliver on by going the extra mile.

Make the decision to blow people’s minds…to mesmerize them by the quality of your character, caring and performance.

Make it your personal mission that everyone gets the royal treatment because you never know what single interaction can change the trajectory of your life.

Go overboard…do everything you can to overwhelm, overservice and overcompensate, and you will overcome any obstacle that stands between you and the goal you desire.

A word of caution as we wrap this up…if the idea of over-delivering by going the extra mile sounds basic, obvious and simplistic to you… let me assure you that it is quite rare in application.

In today’s competitive environment, it’s simply not enough to just show up and do your work. Simply stated, superior performance is not, never has been, nor will it ever be the by-product or ordinary efforts!

Average is over. Mediocrity is a death sentence. You must embrace the fact that for you to remain competitive…you have NO CHOICE but to go the extra mile and exceed expectations at all times.

I promise you that overdelivering is not only the wisest choice among all available options…it is the embodiment of the Principle of Least Time.

The 100 Day Challenge is a rapid execution system used by more than 675,000 high-achievers to achieve life-changing results in 100 days. Don’t do it unless you want spectacular results.

The strategies you’ll learn in the 100 Day Challenge have elected a president, grown non-profit causes, won gold medals and fueled movements. Now it’s your turn to win bigger faster!