Greatness Loves The Relentless Ones

“We conquer only by attacking.”

— General George S. Patton

This message is meant to be aggressive, confrontational and combative.

For those of you who are fed up with the nonsense going on in the world right now and ready to do something about it…let’s get after it.

General George S. Patton has been quoted as saying…“Wars are not won by defensive tactics.”

I agree with the man they call “Old Blood and Guts.”

Patton’s military strategy centered on aggressive, energetic advancement: a focus on ceaseless drive; a belief that “There would be time to rest when the war was over.”

Not only was retreat out of the question, so was even staying in place.

His motto in battle, he said, is “GO FORWARD!”

Like war, goals and dreams are not won passively.

Defensive tactics like procrastination, avoidance and excuse making are tools of cowards, weaklings and losers.

They only succeed in perpetuating failure, disappointment and regret.

Your success in any endeavor is forever linked directly to your heart, your will, your steadfast commitment to goals.

You cannot ever let fatigue make you a coward, nor can you ever expect to win without struggling, without suffering, without sacrificing. These are essential elements of the DNA of winning.


Here’s a few simple Yes or No questions which will reveal strength or expose weakness…

1. Does your behavior demonstrate a relentless determination?

2. Is your resolve stronger and grittier than your fears and excuses?

3. Are you prepared to do whatever it takes, for as long as it takes?

4. Will you consistently out-suffer your competition?

Be mindful…behavior never lies.

Being relentless is a commitment that stands in the face of obstacles, hardships, temptations, financial difficulties, failing physical health, broken relationships, and stiff competition.

By choosing to be relentless, you are demonstrating no abatement of severity, intensity, strength, or pace, nor are you softening or yielding in determination.

The relentless attitude is the winning attitude and the remarkable thing about life is that we have a choice everyday regarding the attitude we will embrace for that day.

What that means is…you can choose to be relentless, to carry on and “Go Forward”…or you can choose to roll over and surrender to weakness.

It’s worth noting, winners don’t surrender. Losers do.

You cannot change your past. You cannot change the fact that people will act in a certain way. You cannot change the inevitable.

The only thing you can do is to play on the one string you have, and that is your attitude — your relentless, unstoppable, unbeatable attitude.

Being relentless is an empowering and forceful work ethic that drives us on towards our goals and getting them across the finish line.

The inner passion of determination, the indomitable emotional commitment to a worthy goal or an ennobling cause, is an awesome and liberating force.

Winning belongs neither to the faint-hearted nor to the weak-willed or the uncommitted. Not if the enemy is great and his resolution strong.

Only by facing the opponent head-on and with a vengeance can the battle be won.

“The rewards for those who are unyielding in their pursuit of success far exceed the pain that must precede the victory.”

Quitting is the path of least persistence. There will be times when a voice within you seems to shout: “I doubt if I can continue.” “Why don’t you just quit and go back to safer ground.” “I don’t know if this will ever work.” “Who am I kidding?” “Why not just throw in the towel.”

Whenever that happens, dismiss your doubts and burn those mental bridges. Remind yourself there are always compensations for the assets you lack.

Once again…there are always compensations for the assets you lack.

When you get into a bind, when your back is up against the wall, when your options are paltry, and when it seems as though you could not possibly hang on a minute longer…never give up for that is just the place and time that the tide will turn.

Your ability to be relentless is ultimately a physical, emotional and spiritual demonstration of how badly you want to succeed.

Great adversity and set back is NOT the problem. It is the inability to carry on despite them that is the problem.

That’s why your daily challenge today is to stand up and deliver…to confront and run over obstacles…to prove that your will and resolve is bigger and more resilient than any obstacle.

Trust me on this one…

You really do want to let your competitors see you sweat, struggle and suffer as relentless determination is fueled by a heart-pounding, ego-bashing, soul searching test of your limits.

Greatness loves the relentless ones as it’s hard to beat a person who never gives up…and there are very few obstacles that can withstand the relentless attack of one bold move after another.

So, why should you put yourself through so much pain, sacrifice, and suffering?

The answer is as simple as it is profound…

Because if you can pass the big tests, if you can overcome the seemingly impossible, if you can deliver a knockout punch to fear and still keep moving forward onward towards your goals…you will prove to yourself that you can accomplish anything you set your mind to.

I’ll leave you with another penetrating insight from General Patton…

“Do not regard what you do only as preparation for doing the same thing more fully or better at some later time. Nothing is ever done twice. There is no next time.”

We’re all playing a high stakes game of one and done…therefore, always go forward…continue to play a strong relentless offense and you’ll consistently put wins on the board.

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The strategies you’ll learn in the 100 Day Challenge have elected a president, grown non-profit causes, won gold medals and fueled movements. Now it’s your turn to win bigger faster!