Vivre Avant de Mourir is a beautiful French expression for “Live Before You Die”.

It’s a powerful reminder that life is a high stakes game of one and done…and it’s your responsibility to take control of your life, be your own hero and make your dreams come true…before time runs out.

After the year we’ve just had, it’s time for each one of us to challenge ourselves, stage a comeback and make up for some stolen time.

Why?

Because for all the things you want to enjoy and experience in life…time is running out!

The truth is…you never know when the last grain of sand will fall through the middle of your own life’s hourglass…and for that reason alone we need to reset our goals, elevate our expectations and start living our lives in the best way possible.

“It is not death that a man should fear, but rather he should fear never beginning to live.” — Marcus Aurelius

Unlike wine that gets better with age…most goals die on the vine and never see the light of day.

If you think about it…the graveyard is the richest place on earth.

Why?

That’s where you’ll find all…

• The books that were never written.

• The great potential that was never realized.

How is this even remotely possible?

Fear…that’s why.

So, what is it that compels people to be fearful, to live an entire lifetime with very little to show for it…and eventually go to their grave with their music still inside them?

For the majority of us, it is the desire for safety, refuge, security — in short, the inclination to play it safe and remain in the comfort zone.

But the life you want, the truly magical life that you want to experience…will only happen once you face your fears and actively work to get outside your comfort zone.

Always has. Always will.

Fear is unworthy of your companionship…it’s a domestic terrorist…an unwanted visitor who’s overstayed his welcome.

Your ultimate goal is to face it, to conquer it and use fear as the trigger for unleashing your greatness.

Should you choose not to, it will remain as the trigger for living a small, compromised life.

The person who does not wish to belong to the masses…the one who dares to show the world what she is capable of creating, must cease being controlled and manipulated by fear.

Fear is never a reason for quitting or for second guessing yourself. It’s only a COWARDLY EXCUSE for those unwilling to face their doubts, insecurities, and their mental boogie man.

Therefore, your first duty in rising to meet a challenge is to conquer fear and the mental resistance it brings along with it.

You must choose to get rid of it or as the title of this message implies…your hopes, dreams, goals and good intentions will become just another casualty that end up in the graveyard.

THE HIGH COST OF FEAR

• What are the consequences of keeping your dreams on hold?

• What’s the impact on your life and legacy when you run from rather than toward a challenge?

Let’s take a close look at a few of the many consequences associated with quitting, being underemployed, remaining fearful, and not rising to meet the demands of a challenge:

1. Diminished Sense of Self-Worth and Personal Value

Eventually you come to think of yourself as “the kind of person” who is undeserving of success.

When you begin to lose faith in yourself, it leads to a downward spiral of psychological devastation that is extremely difficult to overcome.

2. Perpetuation of Pain

Avoiding a challenge and running from your fears only achieves self-sabotage and the perpetuation of pain, which leads to a cycle of failure and disappointment.

Failure’s high price is commonly imposed through bankruptcy, unemployment, depression, poor grades, stress, and other forms of physical and psychological pain.

3. Character Assassination

By allowing fear to control your life, you will serve as a disturbing example of wasted talent, of someone who chose fear over courage.

Your life will be viewed as the sad consequence of neglect, excuse-making, self-pity, poor character, lack of direction, and a courage deficit.

4. Development of a Quitter Reputation

Quitting is a habit, and the path of least resistance. Facing your fears requires that you increase your level of resistance and tolerance to pain, inconvenience, and sacrifice.

Once you develop a quitter reputation, your options become limited, your reputation becomes questionable, and your future is in serious jeopardy.

5. Your Become a Traitor

By refusing to face your fears, you by default choose to betray, openly resist and rebel against opportunity and the chance for a better life.

In effect, you become your own worst enemy, a real life Benedict Arnold, your very own Judas Iscariot as the greatest form of betrayal…is betrayal of oneself.

Fear of any type is a temperamental beast. It’s built for a fight…it works to mentally wear your down and will not be vanquished quickly nor easily.

BE YOUR OWN HERO

That’s why if you’re ever going to find your greatness…you need to do these four things.

• You must choose to face your fears whatever they may be.

• You must develop the personal constitution to conquer that which is determined to conquer you.

• You must deliberately enforce your will over any obstacle and advance toward your goals with an indomitable, unbeatable spirit.

• You must become your own hero.

To Be Your Own Hero means choosing yourself. It means getting emotionally committed to a cause, problem or project which in turn enables you to go places others are afraid to go, to try things others are afraid to try…and to be the kind of courageous person others are afraid to be.

The world needs people who care about the work they do, the people they serve, the results they produce, and the impact they are making.

The world needs strong, courageous, independent thinking people who want to use their creative ideas and unique talents to make a lasting difference.

The world needs leaders who can lead, leaders who set inspiring examples, leaders who demonstrate trust, and leaders who make things happen.

The world needs people with guts…people with passion and people who are willing to be shunned and rejected in the pursuit of their goals and dreams.

Most importantly…the world needs you…all of you…the brave you, the risk-taking you, the big thinking and highly capable you.

I see something good in you and I’m calling it out.

Is it okay for me to do that?

The world wants what you have to offer…and because of that, the world needs you to make a very important decision…it needs you to raise your hand and Be Your Own Hero.

Only you can do it, and you must do it. I’m hoping you choose to stand up…to put your unique talents to work…to create art that matters…and to choose to make a difference as the best possible future is one where you fully contribute your true self, your best self.

“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. The one who puts the finishing touches on their life each day is never short of time.” Seneca

My goal in writing this message is to persuade you that there’s an awesome, life changing opportunity waiting for you to pounce on it…a chance to significantly change your life, make up for lost time and put a dent in the universe.

Not by doing things that are soft and easy, but by doing things that are hard, demanding and highly rewarding.

It starts by making a simple choice…Vivre Avant de Mourir!

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The strategies you’ll learn in the 100 Day Challenge have elected a president, grown non-profit causes, won gold medals and fueled movements. Now it’s your turn to win bigger faster!