This is How the Best In The World Make History

“People do not decide to become extraordinary. They decide to accomplish extraordinary things.”

— Sir Edmund Hillary

How the sausage gets made is an idiom which is best summarized as the way in which a process or activity is carried on behind the scenes.

For the purpose of this message…we’ll focus on what it takes to become great.


Let’s do this!

What makes someone ordinary become extraordinary?

What enables someone to become one of the great ones of their generation…a true master in their area of expertise…the greatest of all time? (GOAT)

What is the sausage making process that leads one to greatness?

Is it their intellect, genetics, or good looks?

Is it their charisma, leadership qualities or persuasion skills?

Some measure greatness in innovations and artistry.

Others measure greatness in physical strength and speed.

A good number measure greatness in terms of financial gain and physical possessions.

Influencers measure greatness in applause, likes and accolades.

Sports fans measure greatness in points scored, records broken and contests won.

While there’s no definitive formula or measurement for greatness…there’s also no denying that there are common traits that make great people and organizations stand apart from everyone else.

There are ways of doing things and thinking about the world that people at the top just do differently…and that is precisely what we are going to focus on in this message.

Greatness — How The Sausage Is Made

There are a lot of advantages and ripple effects to demonstrating greatness.

You enjoy category domination and greater customer lifetime value.

You raise the performance bar and influence the standard by which everyone in your work discipline is measured.

You get to claim premium prices and higher profits.

You develop a legendary reputation that opens the door to more people and greater opportunity.

And so much more.

“Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.”
— Albert Einstein

Allow me to take you behind the scene and isolate three of the many ways in which the sausage is made and greatness achieved.

#1 Greatness Requires Emotional Commitment

Albert Einstein beautifully stated that “Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.”

It’s an emotional quality, not an intellectual one, that separates the great from everyone else.

We live in a culture that tends to overemphasize intellect…of going to the best schools and getting the right education…but greatness is so much more dependent upon being emotionally committed to the work you are doing.

Being emotionally committed to a cause, problem or project enables you to go places others are afraid to go, to try things others are afraid to try, and to be the kind of person others are afraid to be.

#2 Greatness Requires Suffering

There is no free lunch when it comes to greatness or mediocrity…you’re going to pay a price…you’re going to struggle and suffer either way.

To live at the peak of your potential…you must choose the suffering that’s right for you…you must accept that reality…you must embrace that truth…and you must live with it every day of your life.

The moment you choose not to continue to pay the price of greatness is the moment you choose to suffer the consequences of mediocrity which is the worst kind of suffering.

Be very mindful that the suffering cost of mediocrity is always going to be higher than the suffering price for greatness.

#3 Greatness Requires Self-Awareness

The ones who are truly great by any reasonable standard, have a “presence” about them…a sense of power and conviction that transcends their current position or circumstance.

Unlike most people, the great ones know, in their heart of hearts who they really are…why they exist…and what they were born to do.

You’ll be free to pursue your highest ideal, once you discover your reason for existence.

Consider a few questions…

If you don’t know exactly who you are, how can you possibly bring your strengths to bear, and truly unleash your greatness?

If you don’t know exactly who you are, how can you possibly overcome the shortcomings, setbacks and challenges that are obvious to everyone else?

Your vision will become clear only when you can look into your own heart for the simple reason that he who looks outside, merely dreams; but he who looks inside, awakens the giant within.

That’s how the sausage gets made.

I’ll leave you with a few questions to contemplate along with a blast of encouragement.

What more do you need to accomplish to become the greatest version of yourself?

What would it take to raise your standards, and become the best at what you do?

Every day presents you with a good number of opportunities to step it up and showcase your greatness.

Therefore, seize every opportunity…because every day is game day.

Go, get out there, challenge yourself and start making some sausage.

The 100 Day Challenge is a rapid execution system used by more than 675,000 high-achievers to achieve life-changing results in 100 days. Don’t do it unless you want spectacular results.

The strategies you’ll learn in the 100 Day Challenge have elected a president, grown non-profit causes, won gold medals and fueled movements. Now it’s your turn to win bigger faster!