You May Be Strong But Are You Tough?

"It’s not because things are difficult that we dare not venture. It’s because we dare not venture that they are difficult."

— Seneca, Roman Philosopher

Luctor et Emergo is a Latin phrase that means “I struggle and emerge.”

The goal for each of us should be to be as good, as virtuous and as tough as

This is only accomplished through struggle and hard word as without struggle and hard work…without tests to pass, challenges to overcome and hoops to jump through…you will never know what you are truly capable of.


Everything you want in life, every goal you want to achieve, every dream you want to manifest…will always be found on the other side of hard.

There is NO FREE LUNCH when it comes to the achievement of a big, ambitious goal. You’re going to pay a price…you’re going to struggle…you’re going to suffer…and yes, you’re going to do hard things.

It has to be this way, and that’s why you must accept that reality…you must embrace that truth…and you must live with the understanding that everything you want in life will only be found on the other side of hard.

Think about it…

There is no purer form of success, no more exact and demanding test of what you are capable of, then to do hard things…something so far outside your comfort zone, and find joy in the capacity to achieve it.

While we all have different goals and aspirations, we all love and benefit from doing things that challenge us — doing things that inspire us to reach the peak of our potential, jailbreaks us from our comfort zone, and transforms us into a better, far more capable version of ourselves.

The ultimate reason for doing hard things is to entice you to become the person it takes to actually stand up and deliver.

As you are about to find out…who you become, as well as the traits and skill sets you develop in doing hard things are much more important than the nature of the goal itself.


1. You Develop Mental Toughness

It’s actually pretty simple. You either rise to meet the mental demands and physical rigors of doing hard things…or you succumb to them.

The very nature of doing hard things sets an appropriate stage for practicing mental toughness, which by definition means a psychological edge that enables one to remain focused and confident during high-pressure situations to perform at one’s full potential.

You will not allow yourself to be conquered, vanquished or overcome. You will pursue your goals with the belief and internal constitution that impossible is nothing and that you will enjoy victory against all odds.

In the words of Muhammad Ali…“Impossible is not a declaration. It’s a dare.”

2. You Confront and Conquer Fear

The very act of doing hard things is unique in that it immediately engages the fight-or-flight mechanism…and you never know how you’re going to react until you are faced with the fear.

If I fear it, I must do it…must become your battle cry as fear is never a reason for quitting…fear is only a sad and pathetic excuse for those unwilling to face their doubts, insecurities, and mental boogie man.

Therefore, your first duty in doing hard things is to conquer fear and the mental resistance it brings along with it. Get rid of it quickly, or get steamrolled by it.

3. You Become More Courageous

Courage is the greatest resource you have when doing hard things. What good is a worthy ideal or a big, ambitious goal if there is no willingness to overcome fear, mental and physical resistance, adversity, or self-doubt?

The conceptual opposite of courage is cowardice. We are therefore confronted with the reality that we either habitually practice courage, or we habitually practice cowardice.

I promise you that doing hard things can and will alter the whole conception of what is possible in your life.

"By rising to meet the demands of a challenge, you provide yourself with undeniable proof that you have what it takes to perform great acts."

4. You Get to Test Your Limits

It is imperative that you accept this reality: when you do hard things…you will never be the same again. You either cope or crumble. You become better or bitter. You emerge stronger or weaker.

A big challenging goal exists to tests your limits, to push you beyond the breaking point, and to separate you from the herd.

You’ll never know the full measure of your potential until you are tested. You can never be sure whether you’ll step up or falter in any given situation.

Passing the tests presented by doing hard things proves that you are tougher, more resilient, and far more capable than you ever imagined.

5. You Intensify Your Focus

A worthy goal is like a great romance. It calls for your passion and your devotion, and it demands to be the center of your attention.

It might seem crazy at first but doing hard things is a form of intense seduction. It means concentrating your energy and resources on what’s most important: keeping the fire burning!

You do that by making everything count. Everything you think, say, and do must be focused on your goal and on leveraging all available resources.

Focus is best seen as a preemptive strike against mediocrity. The moment you engage in hard, challenging tasks and deliver…your goal becomes a magnet that pulls you and your resources toward it.

The more focused your energies, the more power you generate, and the sooner you will live happily ever after.

6. You Build Supreme Self-Confidence

Think of a mighty dare — any kind of big, challenging goal and ask yourself…what role does self-confidence play in swinging for the fences?

The fact is…no mountains can be climbed, no hearts won, no opportunities seized, no books written, no elections won, and no victories enjoyed without self-confidence.

Now think of something you fear — anything that makes you flinch. Ask yourself, what role does self-confidence play in overcoming fear?

Fear is the greatest enemy you will ever face. It impedes your ability to succeed physically, emotional, spiritually, and financially. Fear negatively impacts everything you want to be, do, and have.

The inspired ability to willingly do hard things and climb great heights is directly attributable to your self-confidence. As your challenges build, so does your self-confidence.

7. You Turn Pro

Few things in life are capable of radically altering your perspective, but developing the capacity to do hard things not only impacts the size of your results, it transforms your mind and expands your worldview.

It changes everything. The way you walk, talk, and communicate all exude a level of self-confidence and self-assuredness that’s impossible not to notice.

Doing hard things involves psychological trauma that induces fear, self-doubt, and insecurity, while simultaneously dislodging you from your comfort zone, ultimately bringing about a superior performance.

By doing hard things, you are pushing yourself beyond any previously imagined comfort zone and performance standard.

You will be expected to pass tests which tempt you to quit. And you will be required to pay the high price that success demands while entering new psychological waters.

By doing hard things…you provide yourself with undeniable proof that you have what it takes to become one of the great ones.

This proof cements in your mind that you are the type of person capable of performing great acts, and that you really can do anything you set your mind to.

When will your finest hour come, and how will it arrive?

Do you really think it will materialize without a challenge, without being pushed to your limits, without your perseverance being tested, without being tormented and put through your own personal hell?

Everything you’ll ever want in life will always be found on the other side of hard.

In the spirit of Luctor et Emergo…my greatest wish is that you do things worth struggling and suffering for and through hard work, commitment and perseverance…emerge victorious.

The 100 Day Challenge is a rapid execution system used by more than 675,000 high-achievers to achieve life-changing results in 100 days. Don’t do it unless you want spectacular results.

The strategies you’ll learn in the 100 Day Challenge have elected a president, grown non-profit causes, won gold medals and fueled movements. Now it’s your turn to win bigger faster!